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uptop2
THE UNHOLY GODDESS
CHALLENGE
In India, women are not allowed to enter temples when menstruating because they are considered "impure".
INSIGHT
People worship goddesses and women are considered their incarnation.
SOLUTION
We created an activation that showcases idols of Indian goddesses outside their own temples for 5 days straight, pointing out the hypocrisy.
Awards:
Creative Conscience 2019 - Shortlist
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